Meet the Team
Kenneth Wang, M.F.A.
Kenneth is well-respected and a well-recognised figure in New Zealand and abroad. As a former Member of Parliament, he worked in the Commerce Select committee in New Zealand’s Parliament.
As and business community leader, he has wide connections with government, commercial and industrial networks. Kenneth’s 30 years of skills and expertise in the advertising, marketing and international business consultancy industries has achieved him peer and industry acclaim not only in New Zealand but also overseas.
He was behind many successful campaigns, new products launch and brands building in international markets, investment and new partnership deals.
He masterminds strategies, coordinates resources and orchestrates the performance of all parties involves, making sure that all the efforts were eventuated into successes. Kenneth is well respected and recognised among business communities.
Talk to Kenneth before lifting your plan off the drawing board. His wisdom in branding, insights in local and international markets can add value to your strategy.
Lucy Ong, BDes
Group Account Manager, Media Strategist
Lucy has more than 20 years experiences in advertising and marketing. She was the co-founder of Bananaworks, a subsidiary company of BrandWorks specialised in cross-cultural communication. She has successfully planned and managed numerous projects such as the Electoral Enrolment Campaign, Auckland Greyhound Racing, MPI boarder control and the Air New Zealand Shanghai Campaign, and many more.
Lucy’s expertise is in branding to the Asian market, from developing the creative strategies to delivering effective communications in traditional print platform and web digital interactive media. Her advertising and marketing agency work experience spread in New Zealand, Taiwan and other Asian countries.
Eva has more than 10 years of branding and marketing experience. She is specialized in brand strategy development, insight analysis and market intelligence. The education background on Applied Mathematics and Business Management build up her strong strategically thinking and project management ability.
Prior to joining BrandWorks, she worked in both marketing consultant agency and Fotune500 companies in China as business strategist role. With the experience of working for multinational corporation, she can make brand localization in China with a deep understanding of cultural nuances.
Annie has 6 years marketing and advertising experience in China and New Zealand. She had worked on marketing and advertising role in and advertising agency in China, focusing on marketing strategy, advertising planning and campaign implement.
Annie is expert in marketing research /advertising area with relevant multi-culture working & education background and a serial of proven track successful records.